eco-conscious essentials that care for your hair, morning, noon & night...

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Stranger Things

This collection is an 11. Get exclusive hair clips and scrunchies from Season 4. Enter the Rainbow Room with our Pillowcase and Eye Mask set.

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Solid Shampoo & Conditioner

Salon-quality & sustainable formulas to cleanse, condition & nourish hair & skin—no sulfates, silicones, phthalates or parabens.

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Bridgerton X Kitsch

Swoon-worthy essentials to fill your heart's desire with everything Bridgerton.

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Elevate your beauty rest with luxurious satin pillowcases, designed to protect your hair & skin while you sleep.

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Must Have Beauty Tools

Intentional beauty essentials for every occassion. From heel socks to dermplaners we have you covered from head to toe.

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Dry in Half the Time

Improve hair health while cutting drying time in half. Discover quick-drying hair towels, towel scrunchies & more.

Our Story

Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.