IT'S SHAMPOO, BUT BETTER.

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WE'VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK

The Feeling Is Mutual

"The Rice water Shampoo and Conditioner are the absolute BEST!!! Now I can wash my hair normally like other people instead of every day! I'm hooked on this!"

- Cindy

"I’ve been using the same satin pillowcase for 4 years now, it’s held up so well it looks brand new! It’s always the perfect temperature & feels soft against the skin."

- Tasha

"I have owned this heatless curler for over a year and I am OBSESSED with it. Best thing I’ve ever spent my money on!"

- Clara W.

"I'm absolutely loving my new shower filter by Kitsch. My hair and skin is so soft! I will never shower without this filter again!!"

- Jennifer

"I’ve tried a million different kinds of dry shampoo. But nothing has ever been THIS good! Doesn’t leave any residue and didn’t have to reapply the next day. 10/10!"

- Becca

Our Story

Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.