Smoothing Air Dry Cream
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Smoothing Air Dry Cream
Smoothing Air Dry Cream
Smoothing Air Dry Cream
Smoothing Air Dry Cream
Smoothing Air Dry Cream

Smoothing Air Dry Cream

4.8
Rated 4.8 out of 5 stars
39,790 Reviews
Regular price ¥3,100
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An air dry so good, it looks straight from the salon. Kitsch Smoothing Air Dry Cream enhances the appearance of natural texture and locks down frizz for up to 24 hours* with a weightless blend of castor oil, squalane, and coconut oil.

*Based on 2-week consumer testing

  • A lightweight, leave-in cream that locks in moisture and smooths strands for effortless, heat-free styling.
  • 24-hour frizz control that keeps hair soft, polished, and touchably smooth.
  • Helps to define waves and curls—no heat, no fuss.
  • Infused with Castor Oil, Squalane, Panthenol & Coconut Oil to nourish, hydrate, and protect.
  • Sheer, non-greasy formula won’t weigh hair down.
  •  Ideal for air drying, braiding, or creating natural texture.
  • Turn everyday air-drying into a good-hair-day ritual.
  • Perfect for low-effort, heat-free styling days when you still want salon-level results.
  • Helps to define waves and curls that feel soft and totally touchable.
  • Perfect for quick, carefree styling whenever you need it.
  • Vegan & cruelty-free
  • Free from parabens, phthalates, sulfates, and artificial dyes.
  1. Rub a small amount between palms. A little goes a long way!
  2. Work through damp or dry hair from mid-lengths to ends, adding more as needed.
  3. To enhance natural curls and waves, scrunch or finger coil small sections.

PRO TIP: Start with Kitsch Moisturizing Argan Milk Leave-In Conditioner as a hydrating first step.

Castor Oil

Nourish your hair from roots to ends with the help of Castor Oil, a strand-strengthening and scalp-balancing oil for clean, healthy hair.

Coconut Oil

Coconut Oil locks in moisture to help deeply hydrate your strands from within and reduce breakage for stronger, shinier, healthier-looking hair.

We are Leaping Bunny certified! The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it.


4 Reasons Why You’ll Love Air Dry Cream

1. Salon-Worthy Hair, No Heat

Look like you just stepped out of the salon—without spending hours or using hot tools.

2. Frizz-Free Confidence

Keep your hair soft, smooth, and totally touchable all day.

3. Effortless Styling

Let your hair do its thing! Air dry, braid, or rock natural waves with zero fuss.

4. Nourishing Care

A lightweight blend that pampers your strands, leaving them shiny, healthy, and full of life.

4.8
Rated 4.8 out of 5 stars
Based on 39,790 reviews
95%would recommend these products
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39,790 reviews
  • LJ
    Leslie J.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    Look at this result!!!

    Ok y’all, my wife’s hair has always been very fine and a little thin. She was diagnosed with a disease in May, and since, her hair has gotten VERY thin! So that is initially why I ordered the rice water shampoo and conditioner. (And to be honest, I wanted to try it too!!) She is on week 4 of using just the shampoo, and y’all just look at the difference!!! Look at this result!!!!! If you are on the fence about ordering, hop off that fence, warm up your credit card, and buy the shampoo, and conditioner, and whatever else you see that you might want to try. It is ALL great stuff!!

  • CH
    Charity H.
    Verified Buyer
    I recommend this product
    Hair Concern Thinning, Dry, Itchy Scalp, Frizzy, Weak
    Product Standouts Increases Hair Growth, Great Ingredients, Helps prevent split ends, Strengthens, Boosts Shine
    Rated 5 out of 5 stars
    1 year ago
    Love these bars!

    It was kinda weird getting started using the bars, they're just so different than bottle products, but after a cpl times of usage I got the hang of it. My hair feels so much cleaner and softer and my thinness is disappearing!! So thrilled with the results even after only 6wks of use.

  • J
    Jennifer
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    Amazing Results 💕 🥰

    So different lighting but all me!! I was so depressed in the before pics and five weeks of using the rice water shampoo and conditioner made me love my hair for the first time EVER 💕 🥰 I cannot get over how amazing these results were 🤯

  • VA
    Vix, A.
    Verified Buyer
    I recommend this product
    Hair Concern Thinning
    Product Standouts Increases Hair Growth, Lathers Well, Strengthens, Reduces Breakage
    Rated 5 out of 5 stars
    1 year ago
    ATTENTION PCOS WOMEN! ❤️

    As a woman with PCOS, my hair was thinning noticeably at the temples (my right side more so than my left side for some reason) and constantly falling out. However, after only one month of using the Rice Water Shampoo Bar I have noticed new hair growth coming through... I'm blown away! I feel like I'm gaining my confidence back - my hair has never looked healthier! I can't wait to see the transformation as I continue to use the Rice Water Shampoo Bar. I have just ordered two more 😜 I rave about this product to everyone who will listen. Thank you Kit·sch 🙏 😍

  • EP
    Eden P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 years ago
    Never going back.

    I didn’t know what to expect when I tried a shampoo bar for the first time. I was pleasantly surprised by the results as well as the scent. I had the bars sitting in my pantry, while I finish my last bottle, and every time I opened it, the aroma would captivate me. These shampoos are great. I love that they are super lightweight, and perfect for travel. They save so much space in my shower, luggage and my garbage can.

  • KL Profile picture for Kristina L.google logo
    Kristina L.
    Verified Reviewer
    I recommend this product
    What is your hair texture Straight
    After using this product... My hair felt fuller, My hair felt thicker
    Product Standouts Lathers Well, Even Coverage, Adds Volume, Strengthens, Smells Great
    Rated 5 out of 5 stars
    1 year ago
    New shampoo

    This shampoo tops all the others that they have! Once been using Kitsch for about a year now and this is the first shampoo I've used that I haven't had to wash my hair the next day, or the next! Day three of not washing my hair and I do not have bed head, an oily scalp or hair! Day three my hair was still so full of life, bouncy, and after one wash my hair was so thick I didn't know what to do with it lol. I have very thin straight hair that's flat to my head with breakage at the end, and a week using this shampoo I did not have breakage and had salon quality hair. The scent is stronger than all their other bars, and with me being sensitive to fragrance- I LOVE IT. That third day after sweating and playing in the dirt I could still smell the fabulous smell of the shampoo! I recommend this to everyone!!

  • A
    Ashley
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    This stuff is witchcraft

    I am thrilled with how my hair looks after 1 shampoo/condition. I habe to say I'm shocked this works so well, it's total MAGIC for my hair my hair feels so smooth. I'm in love , just ordered a bunch. I tried the sampler first.

  • M
    Mary
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 years ago
    Amazing

    I've been using this shampoo bar for about a month now. I've had a chronic problem of a very itchy scalp and my hair gets greasy after 2-3 days. After using the clarifying shampoo bar for a week, I noticed right away that my scalp is not itchy anymore and my hair last a day or two longer between needing a wash. It actually lathers quite nicely too if you rub the bar directly onto your hair. It takes a bit to get used to not having that slippery bubbly feeling as you would get with a typical shampoo but I don't even notice anymore! I definitely will be repurchasing and I have already urged friends and family to make the switch!

  • JD Profile picture for Julie D.facebook logo
    Julie D.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Works great!!!

    Love this stuff. Really works . These photos are each one month apart

  • MS
    Melissa S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    Best shampoo ever used

    I love this shampoo, I have spent waaay more on high end shampoos, and always was disappointed with the results, never has my hair looked this good, normally first day of shampooing my hair would be dry and the cuticles would be rough looking. Now my hair looks and feels soft and is shiny, this is right after washing and drying my hair. Customer forever

Frequently Asked Questions

  • This product is best suited for fine to medium hair types, and is perfect for enhancing the appearance of natural texture and waves while decreasing frizz.

  • Our Air Dry Cream is intended for heat-free styling, but you can still use this product for frizz reduction and style retention benefits before heat styling. However, this product does not contain heat protectant, so we recommend using it in combination with the Kitsch Priming Heat Protectant & Styling Spray.

  • Our air dry cream is color-safe as it is free from dyes and sulfates.

  • A warm blend of sugared amber with base notes of vanilla and sandalwood. If you’ve tried our Shea Butter Solid Conditioner or Castor Oil Shampoo and Conditioner Bars, it’s that same cozy, addictive scent!

  • By choosing heat-free styling, your scalp is not subject to high temperatures that may worsen scalp issues like dryness and irritation. (This product is not intended to be used on scalp)

  • Yes, this is suitable for low porosity hair, but because low-porosity hair can feel coated easily and a little bit of this product goes a long way, we recommend starting with a pea-sized amount and increase from there if needed.


Cassandra Thurswell CEO

Our Story

Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.