Strengthening Rice Water Shampoo

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Strengthening Rice Water Shampoo

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Strengthening Rice Water Shampoo

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Strengthening Rice Water Shampoo

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Strengthening Rice Water Shampoo

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Strengthening Rice Water Shampoo

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Strengthening Rice Water Shampoo

4.7
Rated 4.7 out of 5 stars
22 Reviews
Regular price RM79.00 MYR
90-Days Money Back
Less than 1% of customers claim our Money Back Guarantee
  • Formulated with Rice Tein NPNF ® ️clinically tested to instantly promote natural shine in 1 use, while effectively binding to hair to promote healthy appearance and boost volume in 5 uses.1
  • Cleanses and strengthens thin, fine, & damaged hair

1 All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.

  • Rice Tein NPNF ® promotes hair that feels more resilient with a healthy appearance
  • Rice Tein NPNF ® boosts shine in dull, dry hair
  • 88% Bio-based formula 
  • Free of parabens, phthalates, silicones, SLS & SLES 
  • Made in USA, cruelty-free, color-safe 
  • Fully recyclable packaging and made with PCR (post-consumer recycled) material
  1. Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather.
  2. Focus on the top, sides, and back of the scalp.
  3. Continue massaging for 2 minutes to lift dirt and buildup.
  4. Rinse thoroughly with warm water.
  5. Follow with Kitsch Strengthening Rice Water Protein Conditioner (sold separately).

Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Shampoo Bar - perfect for travel & gym bags!

Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamide MIPA, Glycerin, Propanediol, Glycol Distearate, Sodium Chloride, Coco-Glucoside, Hydrolyzed Rice Protein, Sodium Methyl Cocoyl Taurate, Polyquaternium-7, Helianthus Annuus (Sunflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Fragrance (Parfum), Phenoxyethanol, Benzyl Alcohol, Gluconolactone, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Sulfate, Citral, Citrus Aurantium Bergamia Peel Oil, Lavandula Oil/Extract, Limonene, Linalool, Linalyl Acetate.

4 Reasons Why Millions are Switching to Kitsch Strengthening Rice Water Protein Shampoo

1. Strengthening

Hydrolyzed rice protein contains concentrated amino acids that help reinforce the hair fiber and improve strength to allow hair to look healthier over time.

2. Targeted Support

Hydrolyzed rice protein works differently than peptide-based botanicals by delivering protein that attaches to weak spots along the cuticle. These help fill in structural gaps and make hair more resistant.

3. Shine Enhancement

Hydrolyzed rice protein forms a lightweight, flexible film that helps smooth the cuticle and improve shine.

4. Balancing

Although hair needs moisture to stay healthy, excess moisture can actually do more harm than good. To rebalance overly moisturized locks (aka hygral fatigue), try a protein treatment like our Kitsch Strengthening Rice Water Shampoo.

4.7
Rated 4.7 out of 5 stars
Based on 22 reviews
100%would recommend this product
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22 reviews
  • JM
    Jaliyah M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    Great!!

    I definitely recommend this product it's amazing and smells so good.

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  • RA
    Rachael A.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    5 months ago
    Excellent

    That's an excellent shampoo.My hair was so clean and so fluffy and so before volume and not friszy, just after one year

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  • JH
    Jaymie H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    Great lather

    I was chosen to test this and it is fantastic!! I love the smell of it and it lathers really well! I've got fairly long hair and I used the samples 4 times before it ran out. I would definitely recommend the liquid!!

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  • MG Profile picture for Mayra G.google logo
    Mayra G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Loved it!

    Loved everything about it from the scent to the lather. I do have to say that I would like for the scent to stronger. I loved how clean my hair felt afterwards. I am on day two and my hair would normally start feeling oily by now but my hair still feels clean. Cant wait to purchase a full size bottle.

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  • J
    Jeni
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    6 months ago
    Works well but smell could be stronger

    This shampoo seemed to clean my hair better than the biotin version. I just wish the smell was a bit stronger.

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  • JE Profile picture for June E.google logo
    June E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Great product

    Lathered well, scent was good and not overpowering. My scalp felt refreshed and not stripped. It is good but not better than the bar format.

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  • JE Profile picture for June E.google logo
    June E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Great product

    It lathered super well in my thick and long hair. The scent was refreshing and not sensitizing my to sensitive skin. I thought it was effective and gentle on cleaning my scalp. I do not think it is an improvement on the bar formula though.

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  • TS
    Tara S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Love it!

    The conditioner left my hair so soft and smooth

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  • TS
    Tara S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Love it!

    I love the scent of the shampoo and the lather is amazing

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  • C
    Chelsea
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    6 months ago
    Rice Water Liquid Shampoo

    The liquid shampoo is nice! It seems to be working as described, and is easy to apply and distribute in the hair. The only thing I would change is the scent - the sample I received smelled like the scent profiles were not balanced to smell like the bar version of shampoo or conditioner. So to me, it was a bit off-putting, but in terms of the functionality and benefits of the liquid shampoo, it was excellent!

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Frequently Asked Questions

  • Our Kitsch Strengthening Rice Water Protein Shampoo is formulated with Rice Tein NPNF ® ️ clinically tested to instantly promote natural shine in 1 use, while effectively binding to hair to promote healthy appearance and boost volume in 5 uses.1

  • Everyone’s hair is different, so expect a bit of trial and error until you find out what works best for you. Start with enough to clean the top, sides, and back of your scalp. If you’re not seeing results, we recommend applying more during your wash time.

  • Kitsch Strengthening Rice Water Protein Shampoo is suitable for individuals looking to strengthen their hair, add shine and boost volume. It’s especially beneficial for those with thin, fine or damaged hair. However, we recommend checking out our Kitsch Protein Sensitivity Chart to test if this product is right for you.

  • If your hair feels stiff, dry, brittle, or snaps easily after using protein-rich products, you may be experiencing protein overload—common in highly porous or protein-sensitive hair. These hair types can absorb protein quickly, which may feel too protein-heavy when used daily.
    To keep your protein–moisture balance in check, try alternating our Kitsch Strengthening Rice Water Protein Shampoo with more hydrating options like our Kitsch Smoothing Castor Oil Shampoo, or our Kitsch Moisturizing Coconut Oil Shampoo.

  • Our Kitsch liquid shampoos are designed for those who prefer a traditional, easy-to-lather experience while still valuing sustainability. We use PCR (post consumer recycled) packaging to maintain our commitment to reducing waste, and the bottles themselves are recyclable.

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