At Home Beauty Routine Hack: Towel Scrunchies

Today show APPROVED! At Home Beauty Routine Hack: Towel Scrunchies

Since most of us have been stuck inside, the past few months have revealed all kinds of expert-approved, at-home beauty routine hacks and tips. From early morning video calls to self-care nights after a long day, one of the most popular options for people choosing to air dry their hair is the Kitsch Microfiber Towel Scrunchie.


What is a "towel scrunchie?"


Kitsch’s Microfiber Towel Scrunchie is a unique product that gets wet hair up and out of your way. By wrapping your wet hair in a bun with the Towel Scrunchie, you can cut down on your dry time AND look fabulous during your post-shower routine.


Where can I get one?


Kitsch’s Microfiber Towel Scrunchie is available on and in-store at Ulta Beauty.


How does it work?


After your shower, you can grab a Towel Scrunchie and wrap up your hair in a bun. The scrunchie’s soft microfiber material effortlessly dries your tresses, so you don’t have to break out the hair dryer or wait hours (and hours and hours) for your hair to air dry on its own.


When do I use it?


Kitsch’s Microfiber Towel Scrunchie is a game changer. Need your hair to be presentably dry before you hop on a video call after a morning rinse-off? Check. 90 degrees out and dreading pulling out your hair dryer? Check. Midnight swim? Sweaty workout? You name it, this scrunchie will be you and your wet hair’s new best friend.


Yoga Pose


What colors does it come in?


Kitsch’s Microfiber Towel Scrunchie comes in five prints: Leopard, Micro Dot, Palm Print, Blush, and White. Match your current spa aesthetic or add a pop of color to your routine.