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Because my hair has been so thin, dry, and damaged for years i rarely use heat on my hair. When i was selected to test the kitsch heat protectant spray i almost declined because my hair always looks terrible straight. I figured why not give it a try because if it works in my hair it will work for anyone! I was amazed by the outcome. My hair was beautiful straight, it laid flat no flyaways, and my very dry ends even looked smooth and nice. The pictures below show how curly my hair normally is and how frizzy dry my ends can look, and how wonderful the heat protectant worked to give my hair shine when I straightened it! I still don’t use heat on my hair very much but i plan to keep a bottle of this heat protectant on hand for the few occasions i will.

If youre in any doubt about purchasing this air drying cream, i totally advise you to try it. Menopause and thyroid issues caused my life long 56 year old straight hair to suddenly go wavey and curly last year (which was always my dream). So it took me a year to find something that actually works well and is so easy and quick to use. I was almost ready to give up trying as ive tried literally every product for curly/wavey hair and every mixed combo scenario of products you can possibly think of. Then i saw the ad for this. It has been transformative! Quick, easy, beautiful scent, fab packaging. And even better, not expensive. Win, win! I love it and will keep using it for as long as Kitsch keep making it (which better be forever lol).

Okay I absolutely love this. Genuinely didnt think it would work like it has, but bought this because I never dry my hair with heat, I always leave it to air dry.

This has totally transformed my hair with absolutely no effort. It was always a bit flat before but now always has volume and perfect waves!

Im in the UK but will continue to buy this.

The labubu offer is what encouraged me to try an American brand... no labubu for my daughter, unfortunately, but I will certainly buy this again!

I never leave reviews, but this product does a great job in getting my hair to dry with no frizz. I ordered several more bottles because someone in marketing will get an idea and change it. I have a counter filled with useless products, except for this one. Before pic on the right. My waves are defined and together and the left.

I'm stoked with this curl cream. I had dead straight hair until my mid-late 30s and in the decade since I've been on a learning curve because I don't know how to encourage my curls and make them last. And the chances of me ever having time to use a hair dryer are slim to none.

This is definitely the best one I've used so far. Amazing curls for a minimum of two days, weather dependent, and I get some proper ringlets in the front which make me sooo happy.

My tip is, use more than you think you need. Amazing how your hair sucks this stuff up and turns it into curls. I really hope kitsch consider refills or a larger bottle.... pretty please??