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Before and after comparison of a woman with long blonde hair showing improved volume and shine after using KITSCH Rice Water Protein Shampoo and Conditioner

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Before and after comparison from behind showing improved hair strength and shine after using KITSCH Strengthening Rice Water Protein Shampoo and Conditioner

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Kitsch Rice Water Protein Shampoo bottle with text highlighting benefits on a white background

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Kitsch Rice Water Protein Conditioner bottle with text highlighting benefits on a white background

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Person lathering KITSCH Rice Water Protein Strengthening Shampoo into hair on a beige background

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STRENGTHENING

Rice Water Shampoo & Conditioner Combo for Hair Growth

4.5
Rated 4.5 out of 5 stars
282 Reviews
90-Days Money Back
Less than 1% of customers claim our Money Back Guarantee

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  • Formulated with Rice Tien Protein, clinically proven to increase hair volume over 20% in just five washes and improve appearance of natural shine.
  • Strengthens thin, fine, & damaged hair
  • Rice Tein NPNF ® helps fortify hair to prevent damage and promotes a healthy appearance¹
  • Rice Tein NPNF ® boosts shine in dull, dry hair
  • 88% Bio-based formula (shampoo); 95% Bio-based formula (conditioner)
  • Free of parabens, phthalates, silicones, SLS & SLES 
  • Made in USA, cruelty-free, color-safe 
  • Fully recyclable packaging and made with PCR (post-consumer recycled) material 

¹ All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.

  1. Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather.
  2. Focus on the top, sides, and back of the scalp.
  3. Continue massaging for 2 minutes to lift dirt and buildup.
  4. Rinse thoroughly with warm water.
  5. Apply conditioner to wet hair from mid-lengths to ends. Got frizz? Go from roots to ends.
  6. Use your fingers or a wide-tooth comb to distribute evenly.
  7. Leave on for 1–5 minutes.
  8. Rinse thoroughly with warm water.

Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Protein Solid Shampoo & Conditioner Combo - perfect for travel & gym bags!

Rice Tein NPNF®

Formulated with Rice Tien Protein, clinically proven to increase hair volume over 20% in just five washes and improve appearance of natural shine.

Frequently Bought Together

Total price:
Rice Water Shampoo & Conditioner Combo for Hair Growth 372,00 kr
Smoothing Air Dry Cream ß
149,10 kr
Hydraterende Arganmelk Leave-In Conditioner ß
119,40 kr

Frequently Bought Together

Rice Water Shampoo & Conditioner Combo for Hair Growth
Rice Water Shampoo & Conditioner Combo for Hair Growth
372,00 kr
Smoothing Air Dry Cream
Smoothing Air Dry Cream
149,10 kr
Hydraterende Arganmelk Leave-In Conditioner
Hydraterende Arganmelk Leave-In Conditioner
119,40 kr
Total Price:

Frequently Bought Together

Total price:

4 Reasons Why Millions are Switching to Kitsch Strengthening Rice Water Protein

1. Strengthening

Hydrolyzed rice protein contains concentrated amino acids that help reinforce the hair fiber — leaving strands looking and feeling healthier.

2. Targeted Support

Hydrolyzed rice protein works differently than peptide-based botanicals by delivering protein that attaches to weak spots along the cuticle, helping to fortify hair to prevent damage and promote a healthy appearance.

3. Shine Enhancement

Hydrolyzed rice protein forms a lightweight, flexible film that helps smooth the cuticle and improve shine.

4. Balancing

Too much moisture can lead to limp or overly soft hair. A protein-rich shampoo like our Kitsch Strengthening Rice Water Shampoo can help restore balance.

Perfect Additions

4.5
Rated 4.5 out of 5 stars
Based on 282 reviews
86%would recommend this product
Slide 1 selected
282 reviews
  • LJ Profile picture for Lora J.
    Lora J.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    BEST liquid shampoo & conditioner I have EVER used, hands down!

    Okay, so... I had held off on getting the liquid version of the BEST, MOST LIFE-CHANGING shampoo and conditioner BARS because I didn't think it would even compare. Wrong! So, SO wrong! The liquid helps save a little time, only because you don't have to spend hardly ANY time at all lathering it into your hair! Plus, you do NOT need much product to get an INCREDIBLE amount of suds! I put the same amount in my hand that I have done with OTHER brands' shampoo, and it was WAYY too much! The shampoo was RICH and CREAMY yet easily goes on and rinses off CLEAN! The conditioner was also rich and creamy, but not too thick to the point that it was hard to smooth through my hair or rinse out - it is the PERFECT consistency!

    Washing my hair with the LIQUID Rice Water Protein Shampoo & Conditioner is the SECOND time I have loudly said "WOW!" after using a truly AMAZING product.. The first time was with Kitsch's Jojoba Bead Body Wash bar! My point is that this brand and these products have SUCH an impact that they will have you shouting in amazement from your shower, ha!

  • PL
    Patricia L.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    EXCELLENT!

    I love the Rice water and conditioner combo! My hair feels healthier and has more life!

  • C
    Catherine
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Heads UP !!!

    I’ve been using my new Rice water protein shampoo and Rice water protein conditioner now about little over 3 months at first started with the bar’s then when the liquid came out I went to try it when I had radiation and chemo like almost 20 years ago now I lost all my hair when it came back was very thin no matter what I tried my hair was always the same still thin until I bought the set Rice water protein shampoo and conditioner liquid been using like month in half now my hair loves this stuff very shiny and I can’t believe this but SERIOUSLY my hair is feeling much healthier and MUCH THICKER i HIGHLY RECOMMEND the results are WOW Thank you /Kit • sch / this stuff WORKS A Great JOB I’m 72 I have BEAUTIFUL hair again ❤️

  • BF
    Barbara F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Rice combo

    I am enjoying the combo so much because the bar rice didn't lather for me before. Also I have kinky curly hair, very fagil and thin . The bar would tangle my hair this doesn't. I use the bar soap in Rosemary and castor oil, these seem not to do it. Would recommend 👌

  • B
    Bren
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    4 months ago
    Wow.

    My go-to was the rosemary biotin bars, but my ends were feeling dry and no amount of oil or leave in conditioner was helping. Then I found these new liquid versions at target and figured I’d give it a try. I’m blown away. My fine, bleached hair is essentially cured of all problems, and still has volume. It’s also a good value for the money - the bottles have a lot of product and I like how the lid openings are a little small so you don’t dispense too much. I can’t recommend kitsch enough.

  • RM
    Rhonda m.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Shampoo

    I have cancer hair so thin used for five days my hair is so thick and long I cried it’s a miracle I will continue to use and share with others and the hairbrush Thank you for such amazing product

  • AE
    Ann E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Love this Shampoo and Conditioner

    I was skeptical when I saw this. I ordered to try it out. It is amazing. It lathers nicely and the conditioner makes your hair silky. I have new hair growth as well. I recommend this rice water shampoo and conditioner.

  • KD
    Kimberly D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Amazing!!

    I started using these products about six months ago and now I just want one of everything. I did notice if you leave the bar alone and use another project for a while it does dry out and doesn’t work as well, but I have tried the purple shampoo with the purple conditioner, and I love it. It’s not a heavy conditioner. It’s a light conditioner. I love it though, and I have tried the charcoal scrub body bar, Shea butter bar tried my favorite is the rice, protein, shampoo, and conditioner. I’ve tried it in the solid bar and I’ve tried it in the liquid. I prefer the liquid, but I love the way the bar is when you first get it when you first get it it’s easy to lather it up. It’s easy to use once you get down to the end of the bar. It’s kind of harder to get the product on, especially with longer hair I have tried the hair ties they’re beautiful they’re made out of silk or something so they don’t damage the hair. I have tried their clips. I bought all of their clips that they made and I love them they fit great they hold my hair. I have tried also the Castro oil for moisturizer on my eyelashes for growth. I also have tried shampoo and conditioner. Believe it’s the Shea butter moisturizer, and conditioner bars. They’re amazing. I really wanna try their curling devices. I also have an order that I haven’t submitted yet because it’s almost one of everything. I absolutely love their products. I do like the liquid shampoo, better than the bar shampoo, but the bar shampoo and the rice…

  • SS
    Serenity S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Smells great and not oily

    I have thin hair that gets oily really fast, and most times it’s unmanageable even with a flat iron. However, after using the kitsch rice water duo I’ve noticed my hair stays looking nice even after getting static-y, smells great, my scalp has become way less itchy, and takes no time to flat iron. And you don’t need to put a lot of soap in for it to actually be useful. A little goes a long way and the soap itself has such a soft lather.

  • SE
    Susan E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Kitsch rice water shampoo/ conditioner

    Wonderful product! My hair is fuller and stronger for the last 2 months of use. On medication previously that had made my hair thin and limp. Will purchase again! 😁

Frequently Asked Questions

  • Our Kitsch Strengthening Rice Water Protein Shampoo is formulated with Rice Tein NPNF ® ️ clinically tested to instantly promote natural shine in 1 use, while boosting volume and healthy appearance in 5 uses.¹

  • Everyone’s hair is different, so expect a bit of trial and error until you find out what works best for you. Start with enough to clean the top, sides, and back of your scalp. If you’re not seeing results, we recommend applying more during your wash time.

  • Kitsch Strengthening Rice Water Protein Shampoo is suitable for individuals looking to strengthen their hair, add shine and boost volume. It’s especially beneficial for those with thin, fine or damaged hair. However, we recommend checking out our Kitsch Protein Sensitivity Chart to test if this product is right for you.

  • If your hair feels stiff, dry, brittle, or snaps easily after using protein-rich products, you may be experiencing protein overload—common in highly porous or protein-sensitive hair. These hair types can absorb protein quickly, which may feel too protein-heavy when used daily.
    To keep your protein–moisture balance in check, try alternating our Kitsch Strengthening Rice Water Protein Shampoo with more hydrating options like our Kitsch Smoothing Castor Oil Shampoo, or our Kitsch Moisturizing Coconut Oil Shampoo.

  • Kitsch Strengthening Rice Water Protein Conditioner is suitable for individuals looking to strengthen their hair, add shine and boost volume. It’s especially beneficial for those with thin, fine or damaged hair. However, we recommend checking out our Kitsch Protein Sensitivity Chart to test if this product is right for you.

  • If your hair feels stiff, dry, brittle, or snaps easily after using protein-rich products, you may be experiencing protein overload—common in highly porous or protein-sensitive hair. These hair types can absorb protein quickly, which may feel too protein-heavy when used daily.
    To keep your protein–moisture balance in check, try alternating our Kitsch Strengthening Rice Water Protein Conditioner with more hydrating options like our Kitsch Smoothing Castor Oil Conditioner, or our Kitsch Moisturizing Coconut Oil Conditioner.

  • Our Kitsch liquid shampoos and conditioners are designed for those who prefer a traditional, easy-to-lather experience while still valuing sustainability. We use PCR (post consumer recycled) packaging to maintain our commitment to reducing waste, and the bottles themselves are recyclable.

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