eco-conscious essentials that care for your hair, morning, noon & night...

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Treat your hair & body to our best sellers: stylish accessories, shower essentials, spa-quality tools & more.

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Solid Shampoo & Conditioner

Salon-quality & sustainable formulas to cleanse, condition & nourish hair & skin—no sulfates, silicones, phthalates or parabens.

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The Heatless Curling Set is BACK!

Luxury satin curlers make it easy to create smooth, frizz-free curls without heat damage or breakage.

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Pillowcases

Elevate your beauty rest with luxurious satin pillowcases, designed to protect your hair & skin while you sleep.

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Stranger Things

This collection is an 11. Exclusive hair clips from Season 4. Enter the Rainbow Room with our Pillowcase set.

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Bridgerton X Kitsch

Swoon-worthy essentials to fill your heart's desire with everything Bridgerton.

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Must Have Beauty Tools

Intentional beauty essentials for every occassion. From heel socks to dermplaners we have you covered from head to toe.

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Dry in Half the Time

Improve hair health while cutting drying time in half. Discover quick-drying hair towels, towel scrunchies & more.

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Our Story

Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.