I will admit, I'm one of the "thick haired, fortunate folk" who doesn't really have to worry about hair loss, despite having to pull a TON of hair out of the drain every time I washed my hair.
I was having trouble finding a purple shampoo and conditioner that actually kept my highlighted hair blonde between treatments. WELL, not only does KITSCH do that, but I have not had to pull hair out of the drain since! It's been a year since I started using KITSCH and my hair has never felt healthier and more full. I will never use anything else.
I'm 45 years old if that matters.