eco-conscious essentials that care for your hair, morning, noon & night...

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Treat your hair & body to our best sellers: stylish accessories, shower essentials, spa-quality tools & more

Solid Shampoo & Conditioner

Salon-quality & sustainable formulas to cleanse, condition & nourish hair & skin—no sulfates, silicones, phthalates or parabens.

Bridgerton X Kitsch

Swoon-worthy essentials to fill your heart's desire with everything Bridgerton.


Elevate your beauty rest with luxurious satin pillowcases, designed to protect your hair & skin while you sleep.

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Clip It With Us

Consciously created claw clips that are kind on your hair, functional, fashionable and made from recycled materials.

Eco Conscious Brushes

Discover our collection of sustainable styling brushes & combs made from recycled plastics.

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Our Story

Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.