I love this shampoo, I have spent waaay more on high end shampoos, and always was disappointed with the results, never has my hair looked this good, normally first day of shampooing my hair would be dry and the cuticles would be rough looking. Now my hair looks and feels soft and is shiny, this is right after washing and drying my hair. Customer forever

I have thin hair and have noticed more hair loss in the last few years. I was becoming used to losing quite a bit of hair during and after washes (when it’s already thin, any loss is devastating). I have washed my hair 4 times with both the rice water shampoo and conditioner and the biotin purple shampoo and coconut deep repair conditioner and have had very minimal hair loss during and after washing. This is huge for me and I’m beginning to hope that hair retention will give me the fuller look I’ve been hoping for. It also feels great after washing. I will be a repeat customer and recommend to anyone!

I love it! I am 72 years old and was worried it might have a drying effect on my skin, but it actually has made my skin more supple. It also works beautifully as a shampoo. I love reducing plastic waste, and I commend your wonderful company for growing a better world.

Y’all I just can’t say enough… these shampoo & conditioner bars changed the health of my curls and also simplified my shower (caddy) life and routine. I also feel I’m doing good for the planet it’s less waste. The soap and body scrub is so amazing as well. These things I didn’t even know I needed in my life. I’m converted ❤️

I have to admit that I was very skeptical about trying this, especially because I have very thick coarse hair. I don't think I'll go back to regular shampoo or conditioner at this point. The only downside is that it's way too expensive for how much you get. If I wash my hair more than once a week I don't think I would be able to afford to use it all the time. Lucky for me I only wash my hair once a week! This leaves my hair soooo soft!!

I love this gray toning shampoo. It leaves my hair feeling so soft and shiny and the yellowing is gone! I also love the way it is made. So convenient for travel without having to carry bottles! I will definitely buy it again and I definitely recommend it to anyone who has gray hair.

I absolutely love the shampoo and conditioner. I am a curly redhead that is 60 years old, so now I’m more of a frizzy redhead. But this stuff made my hair so soft and the curls just shine. Now I can actually wear my hair down and not keep it in a ponytail or a bun all of the time. I am so excited and so happy that I found the stuff! And that little caddy for the shampoo is just beyond!! I absolutely love that. I can keep all my favorite scents at my fingertips and whatever I feel like when I take my shower, it’s right there.

THANK YOU SO MUCH FOR SUCH AWESOME PRODUCTS! 🤩😍