2023 IMPACT REPORT
PURPOSE
At Kitsch, you can count on us to be your best friend in beauty. We celebrate your routines with game-changing beauty staples that support you through all of your wildly impressive and charmingly flawed days.
WHO WE ARE
We’re proud to be recognized as a self-financed, female & minority-owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, we’ve grown Kitsch from door-to-door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
WHAT WE DO
Our vision is to create elevated beauty solutions that effortlessly enhance your daily routines with high-quality ingredients & eco-friendly materials. From healthy hair treatments to innovative styling tools, skin-loving essentials, and self-care favorites, our beauty and wellness products make every day something special.
WHY WE DO IT
We believe that everyone should feel confident when using Kitsch products, no matter your hair type, style, or budget.
Steps Towards
Sustainable Solutions
We pride ourselves on creating new products and packaging with eco-friendly and recycled materials. Overall, more than 40% of our products use sustainable materials, which helps minimize waste and contribute to a more planet-friendly industry. With one recycled product, our goal remains to expand our product portfolio of conscious beauty.
Reducing Our Carbon Footprint, One Beauty
Essential at a Time.
We’re proud of the carbon footprint reduction initiatives we’ve implemented throughout our processes & products.
• We’re proud of the carbon footprint reduction initiatives we’ve implemented throughout our processes & products.
• We prioritize the use of paper packaging, using it across 98% of our products. This renewable resource is our go-to material for its lower carbon emissions and easy recyclability, especially compared to traditional packaging materials.
• We encourage lower energy consumption through our products, like heatless curlers that eliminate the need for heat in the hair curling process. This contributes to more efficient energy usage and eco-friendly practices in our business and community’s daily lives.
• We invested in highly efficient lighting systems throughout our warehouse as a proactive step in our environmental responsibility journey to reduce our carbon footprint.
Simplifying Our Packaging for Less Wasteful Beauty
We’ve thoughtfully designed products, packaging, and processes that eliminate unnecessary waste and harmful-to-the-planet practices.
• Biodegradable packaging: implemented to minimize the ecological impact of packaging waste and contribute to a more responsible product lifecycle.
• Recycled & reusable product materials: used to craft our high-quality hair accessories for a more circular economy that generates less waste and encourages a more eco-friendly industry.
• Eco-friendly warehouse materials: incorporated throughout our facility to minimize waste and environmental impact across our business processes.
• Community rehabilitation initiatives: to support new and emerging projects in underserved communities. Our near-term project is a $10,000 commitment to the Uganda Rehabilitation Community Well.
Bettering the Planet by Going Bottle-Free in 2020
3,814,767
Bottle-Free Beauty® Bars
Sold in 2023
5,421,879
Bottle-Free Beauty® Bars
Sold in 2020
7,840,400
Plastic Bottles Saved From Landfills in 2023
22,791,926
Plastic Bottles Saved From Landfills in 2020
Engaging With Our Community Through Social Impact Initiatives
We prioritize opportunities to connect with
our community through charitable donations and partnerships.
Our commitment is to better our community and beautify our planet through active and long-term partnerships when possible.
We’re passionate about supporting women’s health, beauty initiatives, and environmental causes through monetary donations, product donations, and participating in partner programs.
Bettering the Planet by Going Bottle-Free in 2020
3,814,767
Bottle-Free
Beauty® Bars
Sold
in 2023
5,421,879
Bottle-Free
Beauty® Bars
Sold
in 2020
7,840,400
Plastic Bottles Saved
From Landfills in 2023
22,791,926
Plastic Bottles Saved
From Landfills in 2020
Supporting Our Community Through Career Advancement & Representation
We are proud to be a woman-owned business that supports opportunities for female and multiracial representation throughout our company and team structure.
ACTIVATING OUR CUSTOMERS THROUGH
Loyalty and
Engagement
Programs
Customer Appreciation of Sustainability Initiatives
• Consciously created essentials at an attainable price point: make it possible for our community to incorporate eco-friendly products in their routine.
• Easy, sustainable swaps: help our community adapt to new product formats, like solid shampoos and conditioners, with helpful tips on how to use them.
• Recyclable packaging: supports our community’s sustainability priorities and ease of contributing to a cleaner environment.
